Marketing plan (the company in question is disney)

– I need all questions answered (at least 3 citations please) Has to be done within 14 hours, Tuesday was the earliest date I was able to accept. 

Sales Alignment

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

Total sales/revenue

New/incremental sales

Number of qualified leads generated

Net Promoter Score

Website unique visitors

Number of registrations/sign-ups

Impressions – views of content

CTR – click through rate

Engagement – comments, likes, shares, pageviews, video views

Followers – social media (Facebook, Twitter, LinkedIn, YouTube)

Awareness

Etc.

Budget

Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company.

Item Purpose Cost Estimate

Example: White paper authored by technical writer Lay out business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry $500.00

Item #1

Item #2

Item #3

Item #4

Add additional rows as needed.

Estimated campaign impact: [insert]

Action Plan

Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3–12 months.

Timing Activity Type Brief Description Audience Owner

Today’s Date

Example:

Website Update

Add new key messages that fit repositioning strategy and audience focus Tech company hiring managers Jim Hill

Date

Date

Date

Date

Date

Launch Date

Add additional rows as needed.

Risk Factors

Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the “weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Competitive Advantage

Explain your organization’s competitive advantage.

Positioning Statement

Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives

List the objectives of the marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.